We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Development of a Transformative Relational Management Model to Improve Batik MSME Marketing Performance.
- Authors
SHAFERI, Intan; SETYANTO, Refius Pradipta; NAWARINI, Alisa Tri
- Abstract
Batik MSMEs are generally still carried out traditionally, both in the production and marketing processes. Besides that, the capital is still relatively small, so that they will depend heavily on the marketing performance of their products. Marketing Performance for MSMEs Batik is the spearhead of income and business operations. The current aspect of relational management for MSMEs is relatively rarely understood because these aspects must combine the element of relationship capability with the distribution partner network of the Batik MSME network. This study will create a transformational relational management model to improve marketing performance at Batik MSMEs in the southern region of Central Java, Indonesia. This study uses an analytical technique, namely SEM. The research sample is 150 Batik SMEs in the southern region of Central Java. The results showed that the mediating effect of transformational relational marketing variables on marketing performance.
- Subjects
BATIK; MARKETING; SMALL business; MARKETING management; MANUFACTURING processes; MARKETING models
- Publication
Quality - Access to Success, 2024, Vol 25, Issue 200, p256
- ISSN
1582-2559
- Publication type
Article
- DOI
10.47750/QAS/25.200.26