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- Title
Actual Trends in Marketing Policy in Tourism.
- Authors
BOGAN, Elena; CÂNDEA, Melinda
- Abstract
The role of marketing applied in tourism, but also to other services, is that of direct information of customers, growing confidence in the existing offer, guidance and purchasing of products, ensuring customer loyalty over time. In the contemporary society, through the phenomenon of globalization, marketing has acquired new meanings and new tools for implementation, producing new performances within the supply-demand equation. Marketing can be considered a system, through the application of systems theory. Its role and importance has acquired other connotations, linked to the presence of subsystems represented by marketing research, product development, search for new distribution channels, differentiated promotion, attractive prices, etc. Based on these considerations, marketing applied in services, including tourism, has become more complex and dependent of the developments in the international tourism industry.
- Subjects
MARKETING; ECONOMIC policy; TOURISM; CONSUMERS; LOYALTY; GLOBALIZATION; PERFORMANCE evaluation; TRENDS
- Publication
Quality - Access to Success, 2013, Vol 14, Issue 135, p83
- ISSN
1582-2559
- Publication type
Article