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- Title
Erhvervspolitik mellem det globale og det lokale?
- Authors
Halkier, Henrik
- Abstract
Since the mid-1900s Danish tourism has seen a decreasing number of international visitors and market shares in a fiercely competitive global market place. However, key public and private actors in the tourism policy network have not moved decisively towards adjusting policies in new directions: marketing of existing experiences continued to take priority over innovation in products and services. The article argues that a significant part of the reason for the slow adjustment of public policy towards tourism can be found in their inward-looking sectoral nature. A major reform of sub-national government in 2007 has, however, resulted in a partial integration of tourism into the much more innovation-oriented business development policy network, and this may lead to a shift of focus in tourism policies towards development of new experiences to cater for demand patterns among international visitors.
- Publication
Økonomi & Politik, 2011, Vol 84, Issue 4, p11
- ISSN
0030-1906
- Publication type
Article