Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleDigital marketing: consumers' purchase intention towards e-commerce platform for urban region.AuthorsAli, A. Mohd; Manogaran, S.; Selvarajan, K.; Tajuddin, N. I.; Johan, M. R. Mohd; Munikrishnan, U.SubjectsINTERNET marketing; BRAND awareness; ELECTRONIC commerce; PURCHASING; CITIES &; townsPublicationInternational Journal of Human Capital in Urban Management, 2024, Vol 9, Issue 3, p473ISSN2476-4698Publication typeArticleDOI10.22034/IJHCUM.2024.03.08