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- Title
GEOGRAPHIES OF EAST ASIA IN EUROPE: WAYS OF PERCEIVING AND ASSESSING THE UNIQUENESS OF HALLYU.
- Authors
Marinescu, Valentina
- Abstract
In non-Asian spaces, the impact of East Asia popular culture’s products on consumers is related to the way in which those popular cultures were perceived especially inside large Asian communities residing in the USA and less in Western Europe. I assessed that an exploring study on this topic could offer a series of answers related to consumption reasons and the impact of this type of cultural products on a different type of public - the audience of South Korea popular culture in European countries. The present paper will approach the comparison of the impact of China, Japan and South Korea’s popular products at the level of European publics. The main research question on which I tried to offer an answer is: “What are the unique characteristics that differentiate Korean cultural products at the level of opinions and assessments of European public?” The main research methodology is a sociological one: I used three questionnaires applied online on various Facebook pages and groups and websites devoted to Japanese, Chinese and South Korean fan communities.
- Subjects
KOREAN influences on popular culture; POPULAR culture; SOCIAL conditions in Europe
- Publication
Far East / Dálný Východ, 2015, Vol 5, Issue 1, p22
- ISSN
1805-1049
- Publication type
Article