We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Characteristics of consumers targeted and neglected by credit card companies.
- Authors
Kidane, Amdetsion; Mukherji, Sandip
- Abstract
This study identifies the primary characteristics of consumers who are targeted and those who are neglected in mail solicitations by credit card companies. We find that credit card companies target consumers who do not have recent payment difficulties and credit damage, and have strong financial resources, substantial and responsible credit use, and established credit history. They neglect consumers who have recent payment difficulties and credit damage, weak financial resources, little or no credit use, and scant credit history. These results show that, contrary to speculation by some researchers, credit card companies target more credit-worthy consumers and neglect less credit-worthy ones.
- Subjects
CONSUMERS; CREDIT cards; CONSUMER credit
- Publication
Financial Services Review, 2004, Vol 13, Issue 3, p185
- ISSN
1057-0810
- Publication type
Article