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- Title
A Cross-cultural Analysis of Stimulus Sampling.
- Authors
Kernan, Jerome B.; Schkade, Lawrence L.
- Abstract
Environments in which decisions are made commonly contain considerably more information than the decision maker uses. The quantity of information sampled, a prime consideration in the process of arriving at individual choice, is viewed as the amount of information transmitted by nature. This quantity is assessed experimentally with a metric derived from the Shannon-Weaver measure. Search behaviors of Mexican and North American subjects are compared through an analysis of the absolute amount of information sampled, the relative amount, the effectiveness of search heuristics, and search efficiency. Significant differences are observed, suggesting the mediating effect of culture on search style. Gross-cultural personality differences also are measured and found to be consistent with a subject's search style.
- Subjects
DECISION making; CROSS-cultural studies; ORGANIZATIONAL sociology; SEARCHING behavior; PROBLEM solving; ORGANIZATIONAL behavior; CHOICE (Psychology); ORGANIZATIONAL structure; COMPLEX organizations
- Publication
Administrative Science Quarterly, 1972, Vol 17, Issue 3, p351
- ISSN
0001-8392
- Publication type
Article
- DOI
10.2307/2392148