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- Title
Collaborative Marketing for Electronic Resources: A Project Report and Discussion.
- Authors
Kennedy, Marie
- Abstract
This article reports on the design and findings of a project concerning the feasibility of a collaborative model to benchmark the marketing of electronic resources in institutions of higher education. This international project gathered 100 libraries to move in lockstep through the process of a typical marketing cycle that included running a brief marketing campaign and reporting findings to each other. The findings show good reasons and strong support for this kind of model.
- Subjects
ELECTRONIC information resources; ELECTRONIC resource librarians; MARKETING planning; HIGHER education; FEASIBILITY studies
- Publication
Collaborative Librarianship, 2013, Vol 5, Issue 1, p42
- ISSN
1943-7528
- Publication type
Article
- DOI
10.29087/2013.5.1.07