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- Title
Inequivalent Out-Groups in "The Decision III": The Free Agency of LeBron James and the Power of Sport Rivalry.
- Authors
Sitong Guo; Billings, Andrew C.; Abdallah, James C.
- Abstract
Angeles Lakers. A total of 189 U.S. fans of LeBron James were recruited for the study. Results indicate that James's image became worse (in terms of mean scores) for every out-group condition, while being slightly improved if opting to remain in the in-group; however, images were significantly different from other out-groups in the scenario in which LeBron James opted to join the Golden State Warriors--the Cavaliers most immediate rival at the time.
- Subjects
JAMES, LeBron, 1984-; FREE agents (Sports); SPORTS rivalries; GOLDEN State Warriors (Basketball team)
- Publication
International Journal of Sport Communication, 2019, Vol 12, Issue 4, p482
- ISSN
1936-3915
- Publication type
Article
- DOI
10.1123/ijsc.2019-0047