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- Title
Interview With Pat Donahue, Coordinator of Digital Media, Los Angeles Kings.
- Authors
Zimmerman, Matthew H.
- Abstract
An interview with Pat Donahue, coordinator of digital media at the Los Angeles Kings, is presented. The interview begins with the ultimate goal of the use of social media, particularly Twitter, by the hockey team. Donahue then reacts to the attention received by the team's Tweets from fans, bloggers and players. In addition, Donahue shares the lesson learned by the team regarding the use of social media.
- Subjects
DONAHUE, Pat; LOS Angeles Kings (Hockey team); SOCIAL media; TWITTER (Web resource); MICROBLOGS; HOCKEY fans; HOCKEY players
- Publication
International Journal of Sport Communication, 2012, Vol 5, Issue 4, p457
- ISSN
1936-3915
- Publication type
Interview
- DOI
10.1123/ijsc.5.4.457