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- Title
Preliminary Qualitative Analysis and Implications of Wood Products Perception on Social Media.
- Authors
Šujanová, Jana; Nováková, Renata; Pavlendová, Gabriela; Cagáňová, Dagmar; Canet, Natália
- Abstract
The article presents the results of the qualitative research of social media, managed by the Institute of the Civil Society, University of Ss. Cyril and Methodius in Trnava, in cooperation with the Slovak University of Technology in Bratislava. The research aimed to analyse different areas of the current management challenges and their perception of the selected social networks. The study concentrates on the presentation of the chosen manufacturers of the automotive industry and furniture industry on social media. The content analysis was based on the VADER (Valence Aware Dictionary and Entiment Reasoner) lexicon that was explicitly tuned to sentiments expressed in social media and QDA software.
- Subjects
BRATISLAVA (Slovakia); SOCIAL perception; WOOD products; SOCIAL media; FURNITURE industry; SOCIAL networks
- Publication
Wood Industry / Drvna Industrija, 2020, Vol 71, Issue 3, p295
- ISSN
0012-6772
- Publication type
Article
- DOI
10.5552/drvind.2020.1962