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- Title
PERILAKU PENGGUNA LAYANAN APLIKASI GOFOOD: PENERAPAN TECHNOLOGY ACCEPTANCE MODEL.
- Authors
Nora, Liza; Fauzania, Bella
- Abstract
This research aims to test the acceptance of GoFood application service technology is by implementing the Technology Acceptance Model on users in Jabodetabek. The type of research used is an explanatory quantitative method using primary data. The data collection methods in this study was carried out using a non-probability sampling technique by distributing questionnaires to 160 respondents who use the GoFood application service and are domiciled in Jabodetabek with the age of >18 years. The results of research using SmartPLS 3.0 software show that variable Perceived Ease Of Use has a significant effect on Perceived Usefulness, Perceived Usefulness has a significant effect on Attitude Toward Use, Perceived Ease Of Use has a significant effect on Attitude Toward Use, Attitude Toward Use has a significant effect on Behavioral Intention to Use and Perceived Usefulness also has a significant effect on Behavioral Intention to Use. However, the variable Behavioral Intention to Use has an insignificant influence on Actual System Use.
- Subjects
INDONESIA; APPLICATION service providers; TECHNOLOGY Acceptance Model; ACQUISITION of data; NONPROBABILITY sampling
- Publication
Journal of Applied Business & Economics (JABE), 2023, Vol 10, Issue 1, p1
- ISSN
2356-4849
- Publication type
Article
- DOI
10.30998/jabe.v10i1.20650