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- Title
The Semiotics of Visual Communication in Print Advertisement: How to Read Between the Lines.
- Authors
Chauhan, Gajendra S.
- Abstract
The article focuses on the semiotics of print advertisements. It states that in semiotics, people have no way of understanding anything except through signs and the codes into which they are organized. The definitions of signs based on the writings of Ferdinand De Saussure and Charles S. Pierce are discussed. According to the article, advertising is a system consisting of distinct signs and what an advertiser means depends on how its signs are organized.
- Subjects
SEMIOTICS; PRINT advertising; SIGNS &; symbols; VISUAL communication; SAUSSURE, Ferdinand de, 1857-1913; PEIRCE, Charles S. (Charles Sanders), 1839-1914; ADVERTISING
- Publication
Language in India, 2008, Vol 8, Issue 4, p5
- ISSN
1930-2940
- Publication type
Article