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- Title
THE RELATIONSHIP BETWEEN ORGANIZATIONAL CULTURE AND PUBLIC RELATIONS IN BUSINESS ORGANIZATIONS.
- Authors
STOJANOVIĆ, Edit Terek; VLAHOVIĆ, Marko; NIKOLIĆ, Milan; MITIĆ, Siniša; JOVANOVIĆ, Zoran
- Abstract
The study presents the results of the impact of organizational culture on public relations in business organizations. The data were obtained from a survey of 415 respondents from 93 companies in Serbia. The following statistical methods were used: descriptive statistics, correlation analysis, regression analysis and hierarchical regression analysis. Some of the most important conclusions of the research follow: In most cases, the organizational culture dimensions have a statistically significant and positive influence on the communication models of public relations (CMPR) dimensions and the organization -- public relations (OPR) dimensions; A favorable organizational culture (represented through the favorable values of the organizational culture dimensions) has a positive impact on two-way models of communication, especially the symmetrical model, as well as on most of the OPR dimensions. On the other hand, an unfavorable organizational culture encourages one-way communication and the organization's orientation solely for its own benefit; The Power Distance dimension acts in contrast to the other dimensions of organizational culture: high power distance impedes two-way communication and promotes the utility of the company, all of which causes public distrust and dissatisfaction.
- Subjects
SERBIA; PUBLIC relations; CORPORATE culture; BUSINESS enterprises; TWO-way communication; REGRESSION analysis
- Publication
Journal of Business Economics & Management, 2020, Vol 21, Issue 6, p1628
- ISSN
1611-1699
- Publication type
Article
- DOI
10.3846/jbem.2020.13377