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- Title
Repeated Interactions and Improved Outcomes: An Empirical Analysis of Movie Production in the United States.
- Authors
Narayan, Vishal; Kadiyali, Vrinda
- Abstract
Many marketing activities take place within teams; these team activities often involve repeated interactions among team members over several projects. We study whether and what types of repeated interactions improve current production success, and under what conditions. We use a unique data set of past experience, successes, and pairwise interactions between members of production teams of 1,123 movies and employ dynamic panel data estimation methods. Three unique insights emerge. Interactions between the producer and other team members have a greater effect on revenues than other repeated pairs for which consumers might have preferences. In many instances, repeated interactions with current team members are more revenue enhancing than individual successes in past movies. In fact, repeated interactions between team members improve current revenues even if such interactions were unsuccessful. We discuss theoretical explanations for these results and the managerial implications for successful team formation in movie production.
- Subjects
FILMMAKING; RESEARCH on teams in the workplace; MOTION picture industry; BUSINESS revenue; CONSUMER preferences research
- Publication
Management Science, 2016, Vol 62, Issue 2, p591
- ISSN
0025-1909
- Publication type
Article
- DOI
10.1287/mnsc.2014.2139