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- Title
Entrepreneurial Instant Exporters in the Scottish Arts and Crafts Sector.
- Authors
McAuley, Andrew
- Abstract
This article deals with a study of the international behavior Scottish arts and crafts businesses that are "instant internationals. " The internationalization process is analyzed together with the key influences on rapid internationalization. In what might be regarded as a rather sleepy sector of the economy, it is interesting to find microbusinesses that have gone international their first year of business. Portraits of three companies are presented to illustrate the internationalization process, the importance of networks, and how, sometimes, the process can be unplanned. The key influences as to why they are instant internationals are classified as (1) product related, (2) personal psychological, (3) industry related, and (4) cognitive. The analysis identifies the distinguishing features of these firms in relation to their internationalization activities, namely, that the entrepreneurs view themselves as businesspeople rather than craftspeople.
- Subjects
SCOTLAND; BUSINESS enterprises; ARTS &; crafts movement; SCOTTISH arts; GLOBALIZATION; BUSINESSPEOPLE; INTERNATIONAL markets; INTERNATIONAL business enterprises; BUSINESS networks
- Publication
Journal of International Marketing, 1999, Vol 7, Issue 4, p67
- ISSN
1069-031X
- Publication type
Article
- DOI
10.1177/1069031X9900700405