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- Title
Community norms for HIV risk behaviors among men in a South African township.
- Authors
Carey K; Scott-Sheldon L; Carey M; Cain D; Mlobeli R; Vermaak R; Mthembu J; Simbayi L; Kalichman S
- Abstract
We investigated alcohol-related sexual risk behavior from the perspective of social norms theory. Adults ( N = 895, 62% men) residing in a South African township completed street-intercept surveys that assessed risk and protective behaviors (e.g., multiple partners, drinking before sex, meeting sex partners in shebeens, condom use) and corresponding norms. Men consistently overestimated the actual frequency of risky behaviors, as reported by the sample, and underestimated the frequency of condom use. Relative to actual attitudes, men believed that other men were more approving of risk behavior and less approving of condom use. Both behavioral and attitudinal norms predicted the respondents' self-reported risk behavior. These findings indicate that correcting inaccurate norms in HIV-risk reduction efforts is worthwhile.
- Subjects
SOUTH Africa; HIV prevention; AIDS; ANALYSIS of variance; ATTITUDE (Psychology); CHI-squared test; CONDOMS; ALCOHOL drinking; HIV infections; NONPARAMETRIC statistics; RESEARCH funding; RISK-taking behavior; SEX distribution; SOCIAL skills; SOCIAL values; T-test (Statistics); LOGISTIC regression analysis; MULTIPLE regression analysis; UNSAFE sex
- Publication
Journal of Behavioral Medicine, 2011, Vol 34, Issue 1, p32
- ISSN
0160-7715
- Publication type
Journal Article
- DOI
10.1007/s10865-010-9284-6