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- Title
E-wallet Adoption amidst COVID Era: An Empirical Intervention with Extended UTAUT2.
- Authors
Arora, Sarita; Kaur, Manpreet; Jain, Esha
- Abstract
The aim of the study is to examine the factors affecting adoption of e-wallets in COVID era. UTAUT 2 model was adapted in the study to analyse behavioral intention of users towards e-wallets. Additionally, impact of three constructs namely, perceived risk, trust and perceived COVID threat along with the recognized factors of UTAUT 2 model was studied on behavioral intention of users towards e-wallets. Primary data was collected through questionnaire method from 358 respondents from Punjab (India). The results revealed that all the constructs of UTAUT 2 model influenced behavioural intention to adopt e-wallets except hedonic motivation. Perceived risk was not found as determinant of behavioural intention to adopt e-wallets. Perceived COVID threat was found to be the most influential factor in predicting the behavioural intentions regarding e-wallets followed by trust and social influence. The decisions about marketing and regularizing of e-wallets in terms of its features, applications and its performance can be taken considering the findings of this study.
- Subjects
PUNJAB; COVID-19 pandemic; ELECTRONIC wallets; SOCIAL influence; TRUST; COVID-19
- Publication
Asian Journal of Business Research, 2023, Vol 13, Issue 1, p121
- ISSN
2463-4522
- Publication type
Article
- DOI
10.14707/ajbr.230145