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- Title
LAS COMPETENCIAS DIGITALES COMO RECURSO INTANGIBLE EN LA EMPRESA.
- Authors
INIESTA-ALEMÁN, ISABEL; SEGURA-ANAYA, ANA; MANCHO-DE LA IGLESIA, ANA CRISTINA
- Abstract
Know-how in digital environments is an intangible resource without which it seems very difficult for an organization to survive in the markets of the 21st century. On the contrary, an entity whose staff is fluent in using all the tools that technological advances have put at their disposal has a considerable competitive advantage. Digital skills seem to be increasingly required by all kinds of companies. The Objective of this work is to find out whether there are differences in opinion or digital behaviour between people working in companies that market their products or services through social networks and e-commerce and those working in other types of company. The survey, implemented both in person and online, collected data from a random sample of 393 individuals during the month of August 2019 in Spain. It´s confirmed that, while there are not significant differences in opinion, the behaviour of those working in companies that could be called digitalized is different from employees in non-digitalized companies.
- Subjects
SPAIN; SOCIAL networks; COMPETITIVE advantage in business; TWENTY-first century; STATISTICAL sampling; SOCIAL services
- Publication
Revista Prisma Social, 2020, Issue 29, p155
- ISSN
1989-3469
- Publication type
Article