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- Title
INDUSTRIA PUBLICITARIA Y PUBLICIDAD DIGITAL EN MÉXICO: CÓMO LA PERCIBEN LOS EXPERTOS DEL SECTOR.
- Authors
FERNÁNDEZ BARROS, MARÍA DE LA LUZ
- Abstract
In Mexico, after two decades of the development of Internet and the digital media inside the advertising and the media industry is Little what we know about what is happening towards itself. That's why these research was focused to know what is the perception that the advertising industry in Mexico is having its main actors with the incorporation of Internet and the digital media in the activities of the sector. For this, we made a qualitative study with semi-structured interviews to 47 experts in a directive level inside the sector, knowing there is a notorius worry for the dynamic that is being presented in the industry right now and the one that will be coming through the next years.
- Publication
Revista Prisma Social, 2016, Issue 17, p294
- ISSN
1989-3469
- Publication type
Article