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- Title
A Commentary on "The Senses in Anthropological and Marketing Research: Investigating a Consumer-Brand Ritual Holistically".
- Authors
Krishna, Aradhna
- Abstract
The author discusses the article "The Senses in Anthropological and Marketing Research: Investigating a Consumer-Brand Ritual Holistically," by T. de W. Malefyt in the 2015 issue. Topics discussed include the consumer purchasing, the consumer behavior, and the sensory perception. Also mentioned are the symbiotic relationship of psychology and neuroscience and the sensory marketing.
- Subjects
MARKETING research; PURCHASING; CONSUMER behavior; MARKETING; NEUROSCIENCES
- Publication
Journal of Business Anthropology, 2015, Vol 4, Issue 1, p31
- ISSN
2245-4217
- Publication type
Opinion
- DOI
10.22439/jba.v4i1.4788