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- Title
EasyJet: a case of entrepreneurial management?
- Authors
Rae, David
- Abstract
• EasyJet has achieved significant growth since its formation in 1995 and has become the highest profile although not the largest operator in the European 'no-frills' short-haul airline sector. • Its assertive public profile and successful stock market flotation in November 2000 reinforced its reputation for focused and effective management. • The transition from private ownership to public quotation is a significant one for a fast-growing business to make, given the need to recognize institutional investors' perceptions as well as those of the public and of employee shareholders. • The paper proposes that EasyJet is a prime example of entrepreneurial management in both its strategy and practice and that the case study can contribute to the theoretical and practical understanding of entrepreneurial management. • A conceptual framework for entrepreneurial management practice is proposed, based on an analysis of the case study.
- Subjects
INDUSTRIAL management; STRATEGIC planning; EASYJET Airline Co. Ltd.; STOCK exchanges; GOING public (Securities); CORPORATE reorganizations
- Publication
Strategic Change, 2001, Vol 10, Issue 6, p325
- ISSN
1086-1718
- Publication type
Article
- DOI
10.1002/jsc.549