Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleMatching value propositions with varied customer needs: The role of service modularity.AuthorsHeikka, Eija‐Liisa; Frandsen, Thomas; Hsuan, JulianaPublicationKnowledge & Process Management, 2018, Vol 25, Issue 1, p64ISSN1092-4604Publication typeArticleDOI10.1002/kpm.1556