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- Title
HALF A CHEER FOR FAIR TRADE.
- Authors
Booth, Philip; Whetstone, Linda
- Abstract
The fair trade movement claims that the products it provides are sourced ‘justly’ and that purchasing fair trade products brings economic benefits for the poor. Whilst it is clear that fair trade might bring some benefits to particular groups, whether it brings significant net benefits to the poor in general is questionable. Moreover, the claim that fair trade transactions are more ‘just’ cannot be substantiated. Customers also might be surprised to learn that the majority of the Fairtrade Foundation's net income is spent on promoting its own brand.
- Subjects
ANTI-globalization movement; UNFAIR competition; MANUFACTURED products; PROFIT; PRODUCT advertising; CONSUMERS; BRAND name products; PURCHASING; COMMERCE; FAIR trade goods; MANAGEMENT
- Publication
Economic Affairs, 2007, Vol 27, Issue 2, p29
- ISSN
0265-0665
- Publication type
Article
- DOI
10.1111/j.1468-0270.2007.00727.x