We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Allocation of the household food budget among shopping basket items: How is it influenced by promotions?
- Authors
Mehaba, Wafa; Rahmani, Djamel; Gil, José Maria
- Abstract
Retailers have been using promotion as a differentiation strategy that influences consumers' expenditures and their shopping basket budgetary allocation. This study assessed the effect of retail promotions on total shopping basket expenditure and determined whether promotions provoke a reallocation of the shopping budget. The analysis was performed on a chain of supermarkets in Catalonia, Spain using a consumer scanner data set from Kantar Worldpanel for 2017. The methodological approach had two steps: prediction of the effect of promotion on household expenditures using an expenditure regression model and estimation of the promotion own- and cross-effect using the censored Exact Affine Stone Index. Promotion had a positive own-effect and mostly a negative asymmetric cross-effect, implying a small but significant budget reallocation.
- Subjects
CATALONIA (Spain); HOUSEHOLD budgets; CONSUMPTION (Economics); SHOPPING; BUDGET; BASKETS
- Publication
PLoS ONE, 2024, Vol 19, Issue 6, p1
- ISSN
1932-6203
- Publication type
Article
- DOI
10.1371/journal.pone.0304911