Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleSunk costs and market structure: Price competition, advertising, and the evolution of concentration.AuthorsScherer, F.M.AbstractReviews the book `Sunk costs and market structure: Price competition, advertising, and the evolution of concentration,` by John Sutton.SubjectsSUNK Costs &; Market Structure: Price Competition, Advertising &; the Evolution of Concentration (Book)PublicationJournal of Economic Literature, 1992, Vol 30, Issue 1, p218ISSN0022-0515Publication typeBook Review