Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleFocus Ads on Skill and Care, Not on Freebies.AuthorsMarkle, PeterAbstractA letter to the editor is presented in response to the article on the effects of commodification to the future of the dental profession that appeared in the September 2016 issue.SubjectsCOMMODIFICATION; DENTISTRY; DENTAL carePublicationOntario Dentist, 2016, Vol 93, Issue 9, p8ISSN0300-5275Publication typeLetter to the Editor