"Great Sleep" as a Form of Hedonic Consumption.

Valtonen, Anu; Moisander, Johanna

While hedonic and experiential consumption is an established area of research, the "great sleep" as a new form of hedonic consumption has been largely overlooked in this literature. We will address this gap by, firstly, bringing together existing literature on hedonic and experiential consumption and socio-cultural studies on sleep, and secondly, by developing a practice-based narrative perspective that enables us to conceptualize how "great sleep" is commodified within the field of practices that constitutes consumer culture. In this process, a specific mode of being, sleep-as-consumption, is constructed.

HEDONISTIC consumption; CONSUMPTION (Economics); EXPERIENTIAL learning; CULTURAL studies; CONSUMER behavior research

Advances in Consumer Research, 2012, Vol 40, p436

0098-9258

Conference Proceeding