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- Title
5 Ways to Recession-Proof Your Practice.
- Authors
Crane, Amy Butteh
- Abstract
The article offers advice to financial planners on how they can help their businesses cope with a recession. Re-branding activities, such as using a new name or a new logo can energize a practice. Additions to the firm's menu of services can generate new revenue. Planners can also create new revenues by giving talks and participating in seminars. Recessions are a good time to approach other planners about merging operations. Finally, be sure to work all of your network contacts during a recession.
- Subjects
RECESSIONS; FINANCIAL planners; BUSINESS development; FINANCIAL planning; BRANDING (Marketing); MARKETING of financial planning services
- Publication
Journal of Financial Planning, 2008, p6
- ISSN
1040-3981
- Publication type
Article