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- Title
Now Playing with Coming Soon: Sweding, Fan Culture Collaboration, and the Adaptation of Movie Trailers within a Transmedia Industry.
- Authors
Ogonoski, Matthew
- Abstract
The author discusses the process of film trailer "sweding," the creation of trailers by fans using household objects and craft supplies, with music and sound effects produced by voices. He mentions the growth of two organizations, Dumb Drum and Homemade Movies, that create such trailers, the sweded trailers as a form of adaptation, and how the trailers mimic the official promotions for new films.
- Subjects
FILM trailers; MOTION picture fans; FILMMAKING; AMATEUR videos; FILM adaptations
- Publication
Literature Film Quarterly, 2017, Vol 45, Issue 4, p1
- ISSN
0090-4260
- Publication type
Article