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- Title
O SOFT POWER DA POLÍTICA EXTERNA JAPONESA: O CASO NINTENDO NO MODELO COOL JAPAN (2004-2011).
- Authors
Mesquita, Murilo; Matos, João; Rodrigues de Medeiros, Vitor
- Abstract
The research relates the exercise of soft power and the electronic games industry from the following problem question: how is the sale of Nintendo video games related to the Cool Japan model of foreign policy? The general objective is to analyze the exercise of Japanese foreign policy in the period from 2004 to 2011; has as specific objectives: (i) to contextualize the Cool Japan model, (ii) to verify the growth and importance of the videogame industry in Japan and (iii) to evaluate Nintendo's participation in Japan's soft power. As a case study, it explores a foreign policy model that makes use of soft power to promote the interests of the State and private actors. With the data on console sales and the contextualization of the Cool Japan model, a winwin relationship can be observed, as it allows for a greater Japanese insertion in international politics and the acceptance of its products in the world market of electronic games.
- Subjects
JAPAN; NINTENDO video games; NINTENDO Co. Ltd.; ELECTRONIC games; SOFT power (Social sciences); GAMES industry; ELECTRONIC markets
- Publication
Mural Internacional, 2022, Vol 13, Issue 1, p1
- ISSN
2446-6182
- Publication type
Article
- DOI
10.12957/rmi.2022.65869