We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
VIRTUAL FACE-TO-FACE NETWORKING: CHOICE OR NECESSITY.
- Authors
RINDE, T.
- Abstract
This article engages in establishing face-to-face networking groups for business owners, a phenomenon that is gaining momentum in many countries. The article seeks to analyze the business owners' decision-making process of joining a face-to-face business networking group. Understanding the local and global factors influencing those decisions may contribute to business owners and to maintaining better business group decisions and management. The paper is based on theories pertaining to global and local economy, socio economics, sociology, networking technology, and management. Many small business owners lack the resources, influence and ability to cope with online networking activities. They lose faith in online information and virtual partners. They alter marketing and sales efforts by joining face-to-face local networking groups, which are perceived as an effective means of expanding sales and marketing activities. The business owners enjoy business, social and emotional benefits. Joining a face-to-face small business owners' networking group is not just a choice, but also a necessity.
- Subjects
BUSINESS networks; MARKETING; BUSINESS enterprise personnel; DECISION making; FACE-to-face communication; SMALL business; INTERNATIONAL competition
- Publication
Managerial Challenges of the Contemporary Society, 2012, Issue 4, p126
- ISSN
2069-4229
- Publication type
Article