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- Title
THE ROMANIAN CONSUMER AND ONLINE MARKETING - AN EXPLORATORY RESEARCH APPROACH.
- Authors
Carmen, Pantea; Călin, Vegheş
- Abstract
In recent decades, online marketing has been quickly overtaking the traditional means of marketing due to several reasons, such as: low costs, the growing number of internet users and the long lasting relationship developed with them, the effortless usage of the web and of the online marketing tools. Online marketing is done by those individuals or organizations which exchange ideas and offers by using computers, online networks and interactive media, in order to reach their marketing objectives. The results of an exploratory research in terms of the consumers' exposure, their behavior in relationship with the specific campaigns oriented toward them and the future of the online and offline direct communication at the level of the pre-defined target segments are presented in a comparative manner: online versus offline direct communication tools.
- Subjects
INTERNET marketing; MARKETING; INTERNET users; INTERACTIVE multimedia; ORGANIZATION; CONSUMERS; COMMUNICATION
- Publication
Annals of the University of Oradea, Economic Science Series, 2008, Vol 17, Issue 4, p1066
- ISSN
1222-569X
- Publication type
Article