The article offers information the description of NuPetCo, founded by its current chief executive officer, Brian Carol, along with his wife, the current chief operating officer (COO), Amy Carol. It mentions that the Carols has began NuPetCo and decided to monitor the product lines, Beyond Mutt for dog food and Impawsible Kibble for cat food; also discusses that Carols also has used some proceeds of the bank loan to pay initial operating expenses.