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- Title
Keys to Innovation: The Right Measures and the Right Culture?
- Authors
Wyld, David C.; Maurin, Robert
- Abstract
The article reports on a study that focused on radical innovation, creative ability, and the influence of corporate and national cultures on fostering innovations in business that keep companies competitive. Researchers Gerard Tellis of the University of Southern California, Jaideep Prabhu of the University of Cambridge, and Rajesh Chandy of the University of Minnesota and the London Business School found more similarities across cultural and national characteristics in firms that produced radical innovations than in companies within the same country.
- Subjects
INNOVATION management; THEORY of the firm; CORPORATE culture; MANAGEMENT; CREATIVE ability; COMPETITIVE advantage in business
- Publication
Academy of Management Perspectives, 2009, Vol 23, Issue 2, p96
- ISSN
1558-9080
- Publication type
Article
- DOI
10.5465/AMP.2009.39985544