We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
'Low cost-high tech' innovations for China: why setting up a separate R&D unit is not always the best approach.
- Authors
Schanz, Christian; Hüsig, Stefan; Dowling, Michael; Gerybadze, Alexander
- Abstract
In this article, we investigate the following question: How can multinational corporations set up their R&D organizations in order to make the best use of their existing technologies and experiences, while at the same time gain a deeper understanding of Asian markets, their requirements, and trends? To answer this question we used a case study approach to examine two distinct organizations which are developing specific innovations for the Chinese market. We refer to these innovations as 'low cost-high tech' innovations, which seem specifically appropriate for emerging market contexts like in China. Based on our findings, we refine an existing theoretical framework and propose a set of new organization types for R&D units.
- Subjects
CHINA; INTERNATIONAL business enterprises; TECHNOLOGICAL innovations; AUTOMOBILE industry; EMERGING markets; RESEARCH &; development
- Publication
R&D Management, 2011, Vol 41, Issue 3, p307
- ISSN
0033-6807
- Publication type
Article
- DOI
10.1111/j.1467-9310.2011.00644.x