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- Title
This Is Not Your Mommy's "Barbie" or Is She? A Cultural Icon Struggles to Maintain Her Reputation.
- Authors
Olazábal, Ann Morales; Cava, Anita; Sacasas, René
- Abstract
This article presents information on the court case of Mattel Inc. versus Walking Mountain Productions and Tom Forsythe, a photographer. In this case of the US Ninth Circuit, the court was faced with the dilemma of balancing Barbie, a brand of doll's, well-furnished commercial reputation, and an artist's right to freely examine and parody the public figures and beliefs of their culture. Thomas Forsythe is a photographer who specializes in photographs with social and political themes. In 1997, Forsythe created a series of 78 photographs that he titled Food Chain Barbie. The court found that Forsythe's photographic technique and composition all served to create a context for Mattel's copyrighted work that transform Barbie's meaning. Some of the photographs showed a vulnerable, nude Barbie vapidly smiling while endangered by fearsome kitchen appliances. Forsythe's intention was to parody Barbie and everything the doll had come to signify in the culture and conveyed these ideas in a context of social commentary.
- Subjects
BARBIE (Fictional character); PHOTOGRAPHERS; WALKING Mountain Productions (Company); FORSYTHE, Tom; MATTEL Inc.; COMMERCIAL law; ACTIONS &; defenses (Law)
- Publication
Journal of the Academy of Marketing Science, 2005, Vol 33, Issue 2, p243
- ISSN
0092-0703
- Publication type
Article