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- Title
Musical commercials. Differences with musical cinematographic genre.
- Authors
TORRAS I. SEGURA, Daniel
- Abstract
Musicals are currently used as mechanism of attraction and persuasion. The musical commercials feature iconic attributes and codes related to the musical film genre. But although the main references of the musicals, as well as their uses, are usually kept in commercials, the semiotic interpretation and structure vary considerably with respect to films. These modifications are due to the influence of parameters such as the duration, the purpose, the form of reception, the origin of the script and its structure. A qualitative comparison between musical film and musical commercials is to argue this difference of interpretation.
- Subjects
SINGING commercials; MUSIC in advertising; MUSICAL films; MASS media &; music; MASS media research; SEMIOTICS of mass media
- Publication
Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2013, Vol 18, Issue 35, p300
- ISSN
1137-1102
- Publication type
Article