We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Collaborative Social Media Campaigns and Special Collections: A Case Study on #ColorOurCollections.
- Authors
Garner, Anne; Goldberg, Johanna; Pou, Rebecca
- Abstract
The article presents a case study of the goals of the social media campaign #ColorOurCollection by New York Academy of Medicine Library, its success and challenges, and recommendations for the collections in libraries in venturing on the campaigns. Topics mentioned include the use of social media in libraries, the collection images brought by the campaign to an offline audience, and the online coverage of the campaign.
- Subjects
SOCIAL media; NEW York Academy of Medicine. Library; COLLECTION management (Libraries); LIBRARIES -- Social aspects; AUDIENCE awareness
- Publication
RBM: A Journal of Rare Books, Manuscripts, & Cultural Heritage, 2016, Vol 17, Issue 2, p100
- ISSN
1529-6407
- Publication type
Case Study