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- Title
Methodology Used to Prepare the Case PROCEEDO: Finding the Right CEO for Future Growth.
- Authors
De Koning, Alice; Maravanyika, Edward
- Abstract
This article describes the process of preparing the case of Proceedo, which is focused on finding an effective CEO for future growth. The roles of the case authors are discussed, and key decisions concerning the structure and content of the case are described. The case was initiated by Proceedo's public relations (PR) officer, a graduate of the Stockholm School of Economics. In August 2000, Stockholm, Sweden was experiencing a startup boom in Internet, wireless and other high-technology companies. Upon the selection of the focus on recruiting a new CEO, the first author hired the second author as a case writer. Working with the PR officer who coordinated the interviews, he met with several of Proceedo's founders and employees in every functional area. This interview process was designed to capture the history of the company, the nature of the technology and product, potential competitors, existing customers and pilot projects, and internal operational issues. In addition to the interviews, Proceedo supplied a number of documents, including six-month-old financial data and organizational data. The second author investigated the key U.S. competitors named by Proceedo. All these sources provided important contributions and clarification to the interview data, which formed the major source for the case.
- Subjects
PROCEEDO (Company); CHIEF executive officers; INTERNET industry; PUBLIC relations; FEASIBILITY studies; CORPORATE growth
- Publication
Entrepreneurship: Theory & Practice, 2004, Vol 28, Issue 3, p261
- ISSN
1042-2587
- Publication type
Article
- DOI
10.1111/j.1540-6520.2004.00043.x