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- Title
Branding Authoritarian Nations: Political Legitimation and Strategic National Myths in Military-Ruled Thailand.
- Authors
COGAN, MARK S.
- Abstract
The article discusses a book titled "Branding Authoritarian Nations: Political Legitimation and Strategic National Myths in Military-Ruled Thailand" by Petra Alderman. The book explores the concept of "nation branding" and applies it to Thailand during its recent period of military rule. It examines how different sectors of society, such as tourism, economics, education, and culture, contributed to the authoritarian government's efforts to establish a national identity centered on unity and happiness. The book also discusses the mixed results of the junta's branding efforts and the challenges they faced in overcoming pre-existing social, economic, and political divisions.
- Subjects
PLACE marketing; POLITICAL persecution; MYTH; ADMINISTRATIVE &; political divisions; THAI people; HAPPINESS
- Publication
Contemporary Southeast Asia: A Journal of International & Strategic Affairs, 2024, Vol 46, Issue 1, p173
- ISSN
0129-797X
- Publication type
Article
- DOI
10.1355/cs46-1i