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- Title
A study on Promotional Strategies for e-marketing.
- Authors
Tripathi, Purshottam Kumar
- Abstract
The technological development and changing environment redirected consumption, ways of doing business and means of promotion. In order to maximize promotional effectiveness, organizations need to know what categories and what brands are being promoted, by whom, at what price points and how often they are changing. Since online Web site promotions will only continue to grow; successful businesses need to be strategic and informed in their approach. To help retailers and manufacturers successfully implement strategically aligned online and offline promotions. So, this study focuses on epromotional strategies needed for effective emarketing.
- Subjects
INTERNET marketing; TECHNOLOGICAL innovations; BRAND name products; STRATEGIC planning; EMPLOYEE promotions
- Publication
International Journal of Business & Engineering Research, 2018, Vol 11, p1
- ISSN
0975-0479
- Publication type
Article