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- Title
Mundane Everyday Consumption and the Self: A Conceptual Orientation and Prospects for Consumer Research.
- Authors
Kleine III, Robert E.; Schultz-Kleine, Susan; Kernan, Jerome B.
- Abstract
The self-a sense of who and what we are-is offered as the organizing construct through which people's everyday activities can be seen as significant. The mundane tasks of daily life (and the consumer behaviors necessary to enact them) deserve greater attention than has been accorded them because they are inextricably intertwined with people's sense of well-being. A conceptual orientation to this genre of research suggests the kinds of issues involved as well as the variety of investigative approaches to each that seems congenial. At a minimum, the realm of mundane activities affords researchers the opportunity to select between buyer (acquisition) behavior and consumer (use and disposition) behavior as a focal perspective.
- Subjects
CONSUMERS
- Publication
Advances in Consumer Research, 1992, Vol 19, Issue 1, p411
- ISSN
0098-9258
- Publication type
Article