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- Title
The Illusory Truth Effect: Exploring Implicit and Explicit Memory Influences on Consumer Judgments.
- Authors
Cronley, Maria L.; Kardes, Frank R.; Hawkins, Scott A.
- Abstract
The article presents an abstract focusing on how consumers process marketing messages. According to the article, consumers are given a great deal of marketing information. The authors argue that a good deal of this information is unconsciously processed by individuals. The authors examine how consumers are affected by the constant repetition of marketing messages. According to the findings of the article, the human mind functions differently in a conscious and unconscious state. The authors also discuss the potential use of their research by marketers.
- Subjects
ILLUSORY truth effect; CONSUMER behavior; SUBLIMINAL advertising; CONSUMERS; MARKETING; MARKETING research; SUBLIMINAL messages
- Publication
Advances in Consumer Research, 2006, Vol 33, Issue 1, p247
- ISSN
0098-9258
- Publication type
Abstract