We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Telling Stories: A Sociolinguistic Analysis of Language Use in a Marketplace.
- Authors
Gilster, Elisabeth
- Abstract
The article looks at research analyzing language use in a marketplace in terms of sociolinguistics. Consumer behavior researchers' attention to topics including storytelling in the context of sales, cross-cultural differences' impact on consumer behavior, and the discursive interaction between sellers and consumers is considered. Other topics discussed include the commercialization of Indian arts and crafts, the methodology of the research, and the role of stereotypes in commerce between North American Indians and Anglo consumers.
- Subjects
SOCIOLINGUISTIC research; CONSUMER behavior research; STORYTELLING in business; NATIVE American handicraft industries; CROSS-cultural differences; STEREOTYPES
- Publication
Advances in Consumer Research, 1993, Vol 20, Issue 1, p83
- ISSN
0098-9258
- Publication type
Article