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- Title
Identification of Mass Event Customers and Factors Exerting Influence upon their Satisfaction with Participation in an Event.
- Authors
WOŹNIAK, Joanna
- Abstract
This paper is devoted to the issues connected with the role of quality in the process of logistic customer service of a mass event customer. In it, the original division into internal and external mass event customers, together with the description of their tasks and needs, prior to the event, in the course of it and afterwards, is presented. In the paper, the authoress, upon the basis of the review of the literature, and also her own experience connected with having organised mass events for a few years, presents her own observations concerning the most important aspects connected with the quality of the events of this type and the factors which determine it. The information contained in this paper will make it possible for the organisers of mass events to create the quality of such events in a more informed and conscious manner.
- Subjects
SATISFACTION; CUSTOMER services; PARTICIPATION; LITERATURE reviews; QUALITY of service
- Publication
Quality - Access to Success, 2019, Vol 20, Issue 173, p22
- ISSN
1582-2559
- Publication type
Article