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- Title
Camt-Run: Gamified Fun Run Events for Promoting Physical Activity.
- Authors
Puritat, Kitti; Thongthip, Phimphakan; Jansukpum, Kanjana; Sirasakamol, Orasa; Nadee, Wanvimol
- Abstract
This work proposes the design and implementation of a method for the gamification application of running events in order to promote physical activity and it also proposes personalized gameful techniques or the gamification User Type Hexad framework. The application transforms the standard Fun Run event, which is normally included as a side event, and creates an event called "The gaming Fun Run" attached to marathon events and designed for people who are interested in either gamified applications or their health, allowing them to play and run at the same time. The application was used during the running event called "The Run Fest" to celebrate the 15th anniversary of the opening of Chiang Mai University's College of Arts, Media, and Technology. To evaluate the approach, we gathered both quantitative and qualitative data after finishing the event. Based on the results, we can conclude that the 701 participants, including 339 males and 362 females, were pleased and motivated to engage in physical activities. In addition, it can be concluded that running newcomers, 380 people, or 54.20% of all participants, were attracted to attend the running event and were able to complete the route, indicating that it was a successful promotion that enhances physical activity and health among newcomers in running through the application of gamification. Moreover, the approach demonstrated that the preference for gamified running events can recruit both experienced and new runners to join the running event.
- Subjects
COVENTRY University; MAHAWITTHAYALAI Chiang Mai; PHYSICAL activity; ART colleges; LONG-distance running
- Publication
International Journal of Interactive Mobile Technologies, 2022, Vol 16, Issue 18, p94
- ISSN
1865-7923
- Publication type
Article
- DOI
10.3991/ijim.v16i18.32897