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- Title
A THEORETICAL MODEL OF MASS CONSUMER BEHAVIOR AND SOME METHODOLOGICAL PROBLEMS OF SOCIAL STUDIES.
- Authors
Val'Tukh, Konstantin Kurtovich
- Abstract
As the knowledge of both empirical regularities and the essence of the process may be specific enough and quantitatively definite, it could be brought to the level of mathematical models. The defects of empirical models show up most clearly when attempts are made to use them for projection aims. The limitations of projections made with the help of empirical models is illustrated in the article by one of the most developed and advanced projections of consumer demand obtained through regression techniques. In the research by social scientists H.S. Houthakker and Lester D. Taylor, the projection is only by the most detailed items of personal consumer expenditures. Even the evaluation of expenditure distribution between three major items durables, nondurables, services proved to be incorrect all in all. The projection in this respect amounted to the rise in the proportion of services owing to diminished share of nondurables and to stabilized share of durables. The author remarks that in working toward any sociological theory one inevitably has to solve the problem about the relationship between the objective and the subjective in social processes.
- Subjects
CONSUMER behavior; SOCIAL science methodology; MATHEMATICAL models; EMPIRICAL research; METRIC projections; ECONOMIC demand
- Publication
Quality & Quantity, 1975, Vol 9, Issue 4, p323
- ISSN
0033-5177
- Publication type
Article
- DOI
10.1007/BF00144052