Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleRobert Lusch (1949-2017): A Eulogy Delivered March 3, 2017.AuthorsSchmidtz, DavidAbstractThis is the text of a eulogy delivered March 3, 2017 in Tucson Arizona.SubjectsTUCSON (Ariz.); ARIZONA; EULOGIES; MARKETING; PLURALISMPublicationJournal of Macromarketing, 2023, Vol 43, Issue 1, p41ISSN0276-1467Publication typeArticleDOI10.1177/0276146720931180