We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
The Collection of Sensitive Information Using a Two-Stage, Randomized Response Model.
- Authors
Reinmuth, James E.; Geurts, Michael D.
- Abstract
This article extends the randomized response sampling design to find the intensity of positive action on a sensitive topic among those who have taken a positive action. Sampling properties of the ratio estimate are explored and the model is used to estimate the intensity of shoplifting among shoplifters in a Honolulu shopping center.
- Subjects
STATISTICAL sampling; MARKETING research; CONSUMER research; MARKETING; CONSUMER behavior; SAMPLE size (Statistics); RESEARCH methodology; SHOPLIFTING prevention; RETAIL industry security measures; RETAIL stores
- Publication
Journal of Marketing Research (JMR), 1975, Vol 12, Issue 4, p402
- ISSN
0022-2437
- Publication type
Article
- DOI
10.2307/3151088